Before associations around taste or value, our minds go straight to its international reputation.  Generally speaking, we think it’s cool when the rest of the world likes our stuff. NRL in Vegas. AFL in Shanghai. WiFi. Penicillin. Australians take quiet pride in what we export. Following that logic, isn’t it great that you can buy an Australian beer around the world? We employed this brand dynamic to tell a story about international romance in a TV/cinema spot.