How do we speak to potential scam victims?
Online, paid advertising allows for an incredible degree of targeting, empowering financial fraudsters to go after vulnerable people with specific interests. But, if they can target these people, so can we.
Moneysmart will run video and Twitter ads that are dressed up in a scam-y aesthetic in order to get the attention of people who are interested in this style of content. From there, they’ll explain how viewers are susceptible to malicious financial ‘advice’.
The call to action encourages viewers to ‘@ Moneysmart’ on social media, for a breakdown on a specific investment strategy or claim – with the goal of demystifying financial lingo and ending up in the places where people are most likely to become victims. Moneysmart’s accounts will repost these comments, creating an infinite source of engaging and illuminating content.
