Who
Imi & Nic
Project
Australian Koala Foundation Public Awareness Campaign
Koala Postcard
We wish they were here ...
A lot of charity work fits into a couple of boxes: DONATE NOW IT IS URGENT WE NEED YOUR DONATION SO THAT IS WHY YOU SHOULD DONATE or Look at this cute animal ... you wouldn’t want it to go extinct, would you? Neither option really interested us, so we wanted to find a different approach for this brief.
By looking at the ramifications of non-action, we wanted to provoke our audience to imagine an Australia without koalas. It’d be pretty tragic. By replicating a postcard, we made a striking direct mail piece.
