Who

Nic

Project

Elixir: A Party Drink For Nuns

A party drink for nuns

Elixir Print Campaign

This is my response to an old Award School brief. Imi can’t stand it. I think it’s hilarious. Alcohol-free drinks are not super cool, especially among partygoers. Here is my attempt to fight that.

I’ve created a super distinctive brand asset (the nun) and tried my best to show her in an early 2000s house party (thanks, Leonardo.AI). The tag (‘For 24 Hour Party People’) works as a music/indie film nod and presents the unique advantage of non-alcoholic drinks.