Clearly, traditional appeals to ‘save the koalas’ have been largely ineffective. Securing the ongoing support required to protect their future means developing a marketing strategy capable of raising both awareness and money among young people. As Australians, we are used to being able to go to the zoo to see koalas. In parts of the country, though, that experience is under serious threat. What would the zoo be like without koalas? Who – or what – would replace them? We want to organically spark a social media storm by illustrating the reality of koala extinction in the most confronting way possible. For a limited time, we swap living koalas in their Taronga Zoo enclosures for a solitary man dressed in a badly fitting, stained koala costume. He occasionally munches on a bag of potato chips or lights a cigarette.