Who
Imi & Nic
Project
Supercheap Auto Father's Day Campaign
For the Lucky Dad
Supercheap Auto could benefit substantially by attaching themselves to Father’s Day.
So, how do we cut through and achieve this?
We think that the best emotional avenue is something simply heartwarming, so we put together a TVC telling the story of the dad whose good luck was all used up when his family got him what he really wanted: a Supercheap Auto gift card. We also paired this with OOH work that sits in the same emotional register.
