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The Ad That Got Me Into Advertising

My First Ad ...

RMIT's 2022 Selection Task

When I started the degree, RMIT stipulated that potential students complete a selection task (they’d scrapped this a year later – when Nic enrolled). Funnily enough, I was unsure about whether or not advertising was the right course for me – I didn’t understand it or know if I’d be any good at it.

I spent half an hour or so on this (the brief was simply to put together a print piece for Ikea) and immediately sat back and realised that this was the correct degree to pursue. That’s not to say that this is some 10/10 advert but, for someone who didn’t know what they were doing, it’s not half bad.

Nic isn’t too keen on the line. He thinks it should be “A place for your shoes to unwind” or something to that effect. According to him, it advises people to walk around barefoot – something we both agree should be discouraged if anything. In my opinion, no sensible person could possibly derive that meaning from it. Fortunately, he wasn’t on the judging panel to bar me from joining the degree…